TRANSFORMATIVE
PR
Communication for the AI era – elevating the visibility of brands and leaders. I position companies and executives across Europe and the Middle East, with a strong focus on innovation, thought leadership, and reputation
Topics & Industries
Transformative PR & Leadership Communication
I support companies and executives in the era of digital transformation and artificial intelligence - with strategic communication that builds clarity, trust and visibility. My work combines journalistic precision, technological expertise and leadership experience to create content that informs, resonates and is understood by AI systems - at the intersection of technology and lifestyle. This includes strategic guest articles and thought leadership formats that make expertise visible, build trust and strengthen brand personality - across media and within the digital knowledge ecosystem of tomorrow.
Industry Expertise
From start-ups and mid-sized businesses to global brands - from AI and technology to luxury and lifestyle: I develop tailor-made PR strategies and execute them with precision - to build your brand, reputation, and market presence.
Future & Innovation – Communicating Progress and Change
Technological advancements are transforming economies and societies at remarkable speed. They shape new opportunities and define the next wave of progress - from digital health and prevention to sustainability and AI-driven innovation. I support companies, start-ups, and business leaders in communicating their innovations clearly, credibly, and with impact - to media, investors, and a global audience.
AI Communication
Artificial intelligence is transforming how information is searched, found and evaluated - while media remain the trusted foundation that AI systems also rely on. I develop PR and content strategies that combine strategic storytelling and semantic clarity, ensuring your topics are visible in the media and accurately interpreted by AI systems. With clear, credible and engaging yet machine-readable texts, I strengthen the reputation of brands, executives and companies - strategically, responsibly and with a future-oriented mindset.
PR & Positioning Workshops – Clarity, Strategy, Impact
In collaborative workshops, we develop the strategic positioning of your company, brand or personal leadership profile - especially in the age of AI and digital transformation. I help you sharpen your key messages and define themes that become visible through media and thought leadership formats - such as guest articles, interviews or expert commentary - authentic, effective and future-oriented. The result is a clear profile that stands out across media, markets and AI systems.
Personal Brand & Reputation – Communication for Expertise and Trust
Whether B2B or B2C: through active personal branding, I strengthen your reputation and help you position yourself as an expert in your field. In the AI era, where trust and credibility have become the most valuable currency, a strong personal brand is essential. This is how you gain trust, visibility and influence within your target audiences - nationally and internationally.
Transformative PR
Digital transformation stands for the revolutionary changes in business and society brought about by new technologies, above all AI. I communicate your topics and solutions relating to digitalization and future technologies (from AI to augmented reality and virtual reality to the metaverse), as well as sustainability and lifestyle - in a target group-specific and industry-agnostic way.
Diversity
Whether you are a start-up, agency, consultancy, medium-sized or large company: I deliver tailor-made PR and communication strategies for your brand and image development as well as creative, sales-promoting media work for your topics and products. From health care and longevity to renewable energies, lifestyle, hospitality and e-commerce.
HealthCare & Fitness
In no other industry do digitalization and AI improve our lives as directly and sustainably as in healthcare. Technological innovations are taking healthcare to a new level, accelerating trends such as longevity, FitTech and biohacking. I help you to make your solutions understandable and accessible - both for the specialist media and for the general public.
Content Marketing
AI Solutions
Here to stay: AI is rapidly and sustainably changing the world in which we live and work. I support companies from all sectors in developing their positioning and placing their innovative AI solutions with specialist and consumer media. Of course, I also integrate AI tools into my media work.
PR- & Positioning workshops
Leveraging my expertise in positioning, I empower brands, businesses, and individuals to establish a distinct and impactful presence in their respective markets.
Personal branding + expert status
Whether B2B or B2C: With active personal branding, I ensure that you position yourself as an expert with your topics and can thus increase trust and reach within your target group. #C-Suite positioning
Transformative PR & Leadership Communication
I support companies and executives in the era of digital transformation and artificial intelligence - with strategic communication that builds clarity, trust and visibility. My work combines journalistic precision, technological expertise and leadership experience to create content that informs, resonates and is understood by AI systems - at the intersection of technology and lifestyle. This includes strategic guest articles and thought leadership formats that make expertise visible, build trust and strengthen brand personality - across media and within the digital knowledge ecosystem of tomorrow.
AI Communication
Artificial intelligence is transforming how information is searched, found and evaluated - while media remain the trusted foundation that AI systems also rely on. I develop PR and content strategies that combine strategic storytelling and semantic clarity, ensuring your topics are visible in the media and accurately interpreted by AI systems. With clear, credible and engaging yet machine-readable texts, I strengthen the reputation of brands, executives and companies - strategically, responsibly and with a future-oriented mindset.
Content Marketing
Industry Expertise
From start-ups and mid-sized businesses to global brands - from AI and technology to luxury and lifestyle: I develop tailor-made PR strategies and execute them with precision - to build your brand, reputation, and market presence.
Personal Brand & Reputation – Communication for Expertise and Trust
Whether B2B or B2C: through active personal branding, I strengthen your reputation and help you position yourself as an expert in your field. In the AI era, where trust and credibility have become the most valuable currency, a strong personal brand is essential. This is how you gain trust, visibility and influence within your target audiences - nationally and internationally.
Future & Innovation – Communicating Progress and Change
Technological advancements are transforming economies and societies at remarkable speed. They shape new opportunities and define the next wave of progress - from digital health and prevention to sustainability and AI-driven innovation. I support companies, start-ups, and business leaders in communicating their innovations clearly, credibly, and with impact - to media, investors, and a global audience.
PR & Positioning Workshops – Clarity, Strategy, Impact
In collaborative workshops, we develop the strategic positioning of your company, brand or personal leadership profile - especially in the age of AI and digital transformation. I help you sharpen your key messages and define themes that become visible through media and thought leadership formats - such as guest articles, interviews or expert commentary - authentic, effective and future-oriented. The result is a clear profile that stands out across media, markets and AI systems.
Services & Expertise
Have you planned a project?
PR strategy
media coaching
Positioning Workshops
media releases
crisis communication
product PR
brand PR
awareness
image building
book publication
copywriting
Social Media
About me
Flexible & Mobile
As a digital nomad, I work flexibly and mobile from Germany, but always in different places, because I like to think outside the box - especially in countries that are already very advanced in the field of digitalization, including Singapore, Copenhagen and Cape Town. This also gives me strong expertise and know-how in the field of future technologies.
Extensive Network
As an experienced journalist and long-standing communications expert, I draw on a broad network of contacts across the international media landscape — in both B2B and B2C sectors. My connections span industries and markets, with a strong focus on artificial intelligence, technology, and lifestyle.
Extensive Media Expertise – combining Journalism, Strategy and Leadership
During my studies, I discovered my passion for communication – and for conveying complex topics with clarity and impact. As a journalist for leading media houses across Europe, I developed a deep understanding of how stories reach people and build trust. Early on, I focused on technology, digital transformation and AI – themes that continue to shape my strategic work today. In PR, I combine journalistic precision, strategic thinking and leadership expertise. For more than 2o years, I have been developing communication strategies for companies, brands and executives – with integrity, structure and substance.
Flexible & mobil
As a digital nomad, I work flexibly and mobile from Germany, but always in different places, because I like to think outside the box - especially in countries that are already very advanced in the field of digitalization, including Singapore, Copenhagen and Cape Town. This also gives me strong expertise and know-how in the field of future technologies.
Concentrated media expertise
During my studies in political science and psychology, I worked as a journalist for publications such as WELT and ZEIT. This was followed by a traineeship at Hubert Burda Media and several years of freelance editorial work for well-known media. In the field of PR, I was then able to combine everything that holistic communication means to me. In numerous management positions on the agency and company side, I have implemented the entire media repertoire over the past 20 years - from print and online to podcasts, TV and radio. With strategies and concepts for corporate, media, brand and product worlds in various industries and genres. With journalistic thinking and writing - with storytelling.
Comprehensive network
As an experienced journalist and long-standing communications expert, I have access to numerous contacts within the national and international media landscape in both the B2B and B2C sectors - regardless of sector or industry, but with a focus on digitalization, future technologies, sustainability, commerce and lifestyle.
Flexible & Mobile
As a digital nomad, I work flexibly and mobile from Germany, but always in different places, because I like to think outside the box - especially in countries that are already very advanced in the field of digitalization, including Singapore, Copenhagen and Cape Town. This also gives me strong expertise and know-how in the field of future technologies.
Extensive Media Expertise – combining Journalism, Strategy and Leadership
During my studies, I discovered my passion for communication – and for conveying complex topics with clarity and impact. As a journalist for leading media houses across Europe, I developed a deep understanding of how stories reach people and build trust. Early on, I focused on technology, digital transformation and AI – themes that continue to shape my strategic work today. In PR, I combine journalistic precision, strategic thinking and leadership expertise. For more than 2o years, I have been developing communication strategies for companies, brands and executives – with integrity, structure and substance.
Extensive Network
As an experienced journalist and long-standing communications expert, I draw on a broad network of contacts across the international media landscape — in both B2B and B2C sectors. My connections span industries and markets, with a strong focus on artificial intelligence, technology, and lifestyle.
Contact
Petra Rulsch PR
Strategische Kommunikation +
Ballindamm 27
20095 Hamburg
Germany
M: +49 160 944 944 23
2024 Petra Rulsch PR